Susan's specialties are inbound marketing, lead generation, digital marketing, marketing best practices, marketing automation, technology, SAAS, HR, and mortgages. Susan is also experienced in topics like inter-office employee issues, mortgage information, general finance, banking, and credit scoring.
Susan's biggest hobby is traveling, and she has merrily traipsed across the United States and through several countries in Europe, the Caribbean, the South Pacific, and Central America.
When Susan is not on a trip, she is buying jewelry and handbags, caring for and training her completely untrainable rescue dog, Wednesday, and plotting her next DIY project. Susan is currently trying to learn Spanish and attempting to master living mindfully and the art of meditation.
Susan attended college full time and earned her degree while working part time as a Jewelry Clerk at a fine jewelry store.
Susan is a marketing executive with a great deal of experience in every aspect of the marketing process. From inbound to outbound marketing, aligning marketing to sales, public relations, to analyzing results, Susan understands marketing's role in a successful business environment.
Many years of experience in the financial field has seasoned Susan with a great deal of knowledge, specifically in the mortgage banking arena. She has assisted countless consumers and loan originators in understanding the mysteries of the credit scoring model. Susan has written blogs, articles, and eBooks on a person's finances and how it affects their ability to become a home owner.
Susan has worked with agencies to craft SEO-rich blog posts to increase search engine rankings and drive more organic traffic to their clients' sites. Her ability to explain complex, tech-heavy topics with finesse is why she enjoys relationships with many long-term clients.
Susan is a professional business writer who has created polished content for a variety of businesses. From Mom and Pop shops to large corporate clients, Susan maintains an extensive list of happy clients. Susan is adept at maintaining a professional tone while still engaging the reader, and skilled at breaking down complex processes into easy to understand pieces. Her favorite business topics are sales team motivations, hiring, company culture, and sales and marketing alignment.
Susan cut her teeth as a sales person right out of college. Her expertise is in B2B sales and she has spent 12 years in a B2B technology sales role. Once she moved into marketing she leveraged her hands-on experience to write sales articles to help other professionals achieve success and crush their goals. Susan has created pieces about organization, motivation, training, persuasion, and many more.
Susan has worked in marketing as a project manager for a background screening company for seven years. She has written blogs, press releases, and inbound marketing content targeted toward human resource professionals. In addition, Susan has written content for eBooks, webinars, and whitepapers. Susan is very experienced working independently in a deadline oriented environment.
As technology advances in the 21st century, Susan has been involved in writing for several start-up and early-day tech companies. One of her focuses has been AI, mainly beacon technology. By thoroughly researching her topic, Susan crafted content a reader without a working knowledge of the subject could understand. Learning about AI continues fascinating and challenging, but not intimidating, Susan.
Greece, Ireland, Spain, Costa Rica! Susan holds them and many other places close to her heart. She has a passion for traveling, and loves to do it on a budget.
Susan likes to balance beautiful beaches, shopping, and eating within the area's culture. One of her favorite parts of travel is the unexpected adventure that awaits.
An avid animal lover, Susan's hobby is baking all-natural homemade dog treats. She has established a small business selling the treats at area farmer's markets. She has written blogs and other articles about pet health and safety. She jokes that her dog owns the house, and luckily he still lets her live there!
Susan has six years' experience writing blogs for Business to Business readers. She is adept at maintaining a polished, professional tone, while still being able to actively engage the reader. Susan creates her blogs so they are precisely written and draw the reader in by the title and easy-to-read subheadings.
Well-written, informative articles that increases the reader's opinion of a company or organization is Susan's main goal. She's created dozens of long and short-form articles with research, expert quotes, and comparisons and contrasts.
Writing website content is another area of Susan's writing expertise. She has created many product webpages that accurately describes the benefits and features of each. Susan writes web pages designed to inform the potential buyer of how the product will save time and streamline their processes.
White papers are powerful tools in marketing, and Susan has extensive experience creating the content that results in valuable whitepapers. Susan's experience with white papers includes information that is used in marketing to a professional B2B buyers. The goal of Susan's white papers are to inform and educate the reader on the topic, and entice them to move forward in the sales cycle.
