* Web content writing
* Copywriting for marketing, product marketing, and sales
* White papers
* Report writing
* Proposal documents
Craig's interests include driving his Jeep Wrangler with the top down/doors off and riding his Trek mountain bike on the trails at Kittatinny State Park. He also enjoys reading any American literature (but particularly Cormac McCarthy) and playing (or at least endeavoring to play) his Takamine acoustic guitar.
Extensive writing on the founding of the American political system and the works of American Literature.
Craig completed a General Management curriculum with a concentration in Marketing.
The primary focus of Craig’s work is the B2B technology market. He covers a range of topics including software, cloud computing, cybersecurity, business continuity planning, data warehousing, data management, data backup, and VoIP. His writing is informed by his work as a market analyst and consultant during which time he interacted extensively with equipment and service providers, channels, and end users.
Craig has written about cybersecurity from a number of angles. His works on the topic have included an examination of defensive tactics to combat phishing, a survey of the initiatives undertaken by the Biden administration to strengthen the nation’s cybersecurity posture, a discussion of the importance of cyber insurance, and a review of the top data breaches of 2021.
Technology is not the forte of small and medium business owners and executive. They are more focused on today's revenue and not likely to become enmeshed in a technological debates. Craig's writing presents material in a manner that can create a sense of urgency without putting off decision-makers.
Craig's writing experience in the software industry falls mainly in software feature and function analyses. His writing brings clarity to the frequently opaque decision-making process.
Craig has written about cloud computing, particularly with respect to the vulnerabilities businesses face due to the shared responsibility model inherent in cloud computing. He has written about the best practices that have been developed by Microsoft Azure, Amazon Web Services, and Google Cloud to address these vulnerabilities. He has also described the regulatory compliance requirements that affect migration to the cloud..
Craig's marketing expertise is based upon his years as a marketing practitioner, market analyst, and account manager for business intelligence products. Craig has produced and sold information products such as competitive positioning, market opportunity analyses, and field sales tools. Since technology marketers are the buyers of these products, high-impact thinking and effective presentation material are a must.
Craig’s blog post writing has focused on email marketing and marketing automation. Topics have included cross-channel campaign management, managing email campaigns, customer lifecycle marketing, and omnichannel engagement. These 500 word posts have accomplished both market education and solution positioning objectives. Thoughtful linking to relevant sources enhances the reader's experience.
Craig's article writing is distinguished by negotiating the fine line between necessary subject matter detail and losing the reader's attention by going overboard with facts and figures. These balancing skills result from his working in a variety of asset types including white papers, brochures, sales proposals, and presentation formats. Craig limits iterations in the editing process by going through several rounds of refinements before handing off his material.
Craig’s White Paper proficiency scans subject matter from Business Intelligence software to Managed Services Providers (MSPs). His clear and well structured writing style achieves the educational and retention objectives of the White Paper format. As a former Market Analyst, his ability to place market place developments in context enables more informed reader decision making.
Craig has delivered multiple projects in the mobile content asset type. These initiatives have been focused on marketing materials in support of a Lean Six Sigma tool. The marketing content was designed to be consumed on mobile devices and integrated with the company's App Store offering. The word count for these scenarios was 175 words.
Craig's web page authoring has focused on the professional services marketplace related to business operations and IT management. These pages describe the benefits of using outsourced operations management professionals. The primary approach to pitching these services has been to highlight the real cost of not addressing outmoded processes. From a positive perspective, they highlight the benefits of receiving an external viewpoint from experienced business process professionals.
