Cassie excels at writing in a conversational and humorous tone, but also is good at doing research to write informative articles for any audience.
She has been writing articles, case studies, ebooks, and more for audiences in the automotive, home services, and healthcare spaces and more for 4+ years, and specializes in writing for small businesses. She has also been writing about vitamins, supplements, and other wellness topics for 18+ months.
She also has written many articles for entertainment and educational purposes, including how-to articles, press releases, and more.
Cassie enjoys creative writing, traveling, hiking, concerts, working out, reading, and a great glass of wine.
Cassie received her BA in English from this liberal arts school in Willimantic, Connecticut. She received awards such as Deans List and was a part of the ODK Honor Society and English Club.
Cassie received her MFA in creative writing, focusing on poetry. Cassie was also a part of Noctua, the literary journal on campus.
Cassie's regularly contributes articles about relationships, love, sex, and dating. She talks about these topics in a fun, humorous and relatable way, yet can adapt the correct persona and voice as needed.
Depending on the specific topic, audience, and what type of post (educational, informational, funny, list, etc.), Cassie can write about anything in the topic of relationships.
She worked for a vitamin and supplement company and write copy for them including blogs, product copy, and more.
She worked for a vitamin and supplement company and write copy for them including blogs, product copy, and more.
Wrote for the automotive industry and how to improve sales and operations in specific parts of their dealership, mostly sales, marketing, and customer experience.
Cassie writes in marketing to other marketing professionals and stays up-to-date on the latest marketing trends. This includes offline and online marketing, marketing attribution, SEO, keywords, and more.
Cassie has been a marketing professional for 2 years and is always keeping up with the latest and greatest in marketing, and loves to learn more and write about it, too.
Wrote about love, sex, dating, and relationships, sometimes also including in the entertainment industry.
Worked for a supplement company and have written product copy for all of our CBD products. She understands the laws of what you can and cannot say legally in this industry.
Worked for a supplement company and have written product copy for all of our CBD products. She understands the laws of what you can and cannot say legally in this industry.
She loves traveling and has traveled a decent amount. She's very interested in this topic and would like to write for any of your travel copy needs!
Cassie is knowledgable, though not an expert, at SEO best practices and how to give practical tips and write about the subject for others to understand.
Cassie runs the blog at the company she works for (and did at her previous company as well), writing all of the blog articles as well as conceptualizing a blog strategy for the company. She helped with the strategy and inception of the blog at her last company, which ended up bringing in the majority of new users to the website within two years.
Cassie has also helped many various companies with blog articles and has written guest blogs on numerous websites.
Cassie wrote all social media posts for the previous company she worked full time for and boosted the blog posts through social media posts.
Most social media posts have a goal to drive leads to the website and to learn more and read more with the company's content. Engagement is great, but needs to also be meaningful.
She has written numerous press releases in her last position as the content writer at a B2B company.
She has experience writing case studies for a number of businesses, including those in the health, home services, and automotive industry.
Cassie wrote the copy for all email marketing campaigns at her previous full-time job as the B2B company's copywriter. She currently edits and approves all email marketing in her current full-time role.
Email copy is written for different purposes, whether it is to drive the lead to download a lead magnet, schedule a demo, or learn more and nurture.
Email copy should all have a specific purpose behind each email and which audience that is targeting.
