Shannon is an eclectic writer with skills and experience that span numerous industries and content types. Specialties include (but are not limited to):
- Copywriting
- Blogging
- Digital marketing
- SEO
- Storytelling
- Thought leadership
- Product descriptions
- Content management
- Journalism
Shannon is a passionate person who loves life and delights in embracing many different experiences. Her personal interests and passions include:
- Fitness and nutrition
- Food and cooking
- Fine arts
- Digital art
- Music
- Film studies
- Gardening
- Animals and pets
- Nature
- Literature
- Foreign language learning
- Comparative religion
Additional topics she especially enjoys writing about for her clients include (but are not limited to):
- Food and wine
- Personal development
- Ongoing education
- Plants and nature
- Animals and pet care
- Astrology and tarot
- Small business management
- Digital marketing
- Freelancing
- Personal finance
Shannon studied a variety of different subjects at Monterey Peninsula College but majored in creative arts. Other areas of interest and study included English, creative writing, psychology, and philosophy.
With professional-level writing assignments for the likes of AutoZone and multiple private auto dealerships to her credit, Shannon is very well-versed in various topics within the automotive industry, including:
- Basic automotive maintenance
- Auto shopping
- Auto insurance
- Automotive troubleshooting
- Mechanic services
- Auto sales and trade-ins
Shannon has over 15 years of professional experience writing blogs, informative articles, newsletter content, landing pages, ebooks, and social media marketing posts for numerous businesses within the finance industry.
She is also passionate about crucial topics like smart credit management, investing, and financial literacy in her offline life.
Over the course of her 15-year career, Shannon has worked with a wide range of businesses to help them scale their content production efforts and educate their target audiences on multiple topics. She also has years of hands-on experience running her own business, as well as helping loved ones and acquaintances run theirs. Key topics of interest and expertise include:
- Digital marketing
- Small business management
- Budgeting and finances
- Employee morale
- Scouting/hiring talent
- Product development
Shannon is a dedicated fitness enthusiast in her offline life and loves working out, hiking, cycling, yoga, and Pilates. Professionally, she has written copy for major brands such as Bowflex, Beach Body, and Weight Watchers. She has also penned numerous blogs, web pages, and content of all types for various businesses within the industry.
Shannon has been deeply passionate about personal development on every level since childhood. She remains dedicated to physical, mental, emotional, and spiritual growth within the context of her personal life.
She also has over 15 years of dedicated experience creating advertising copy, informative content, blog posts, social media posts, ebooks, and more on various topics within the self-improvement and self-help niches.
Shannon is highly passionate about food, baking, and cooking in her personal life. She's also written many types of food and beverage-related content, including blog articles, brochures, menus, ad copy for new products, and more. Past and present clients that occupy spaces within this niche include the likes of:
- Small corner mom-and-pop delis
- Large national chains (like Papa John's)
- Local restaurants
- Small-press publishers
- Cruise lines
- Hotels and other tourist destinations
- Small wineries and independent breweries
Shannon is a lifelong beauty and style enthusiast who is passionate about topics like skincare, haircare, cosmetics, and aging gracefully. She loves working with clients within the industry and writing content that helps women (and men, too) take care of themselves, cultivate confidence, and look/feel their best at any age.
With a strong background in sales and marketing, Shannon understands what it takes to excel in the e-commerce sector. She's also written a variety of different types of content for businesses within the niche, including professional blog content, ebooks, landing page content, email marketing material, social media blurbs, product descriptions, and sales pages.
Shannon loves popular culture, television, music, and movies. She enjoys keeping up with it in her free time, as well as checking out all the latest popular options. She's also written professional content related to various niches within the entertainment industry. Examples include:
- Professional-level movie and album reviews
- Informative articles about the history of TV, movies, radio, and more
- Pop culture-based listicles and hot lists
- Advertising copy, profiles, and web pages for multiple brands, including MTV
Shannon has a long-standing interest in all aspects of the publishing industry and has written for a variety of different clients within this niche. Examples include publishing houses and publications requiring well-researched expert content for their own company blogs, social media feeds, and marketing efforts.
Shannon is adept at helping businesses and companies of all types find the perfect words to describe their services and products. Relevant industries and niches include home improvement, personal computing, automotive, dating/relationships, extermination, and skincare.
Shannon has written high caliber blog posts on countless topics for a variety of different clients and companies over the years. She is well-versed when it comes to both one-off pieces and ongoing content production.
Advertising copy of all types is among Shannon's many areas of expertise as a writer. Over the years, her copy has helped launch and develop a variety of small businesses across multiple industries. She's also written copy for multiple major brands, including but not limited to AutoZone, Papa John's, LegalZoom, MTV, Lactaid, Wal-Mart, Overstock.com, and many more.
