John focuses primarily on business writing/copywriting projects.
However, his diverse knowledge and background enable him to successfully research, understand and empathize with a broad range of target markets.
As a business writer/copywriter he's completed projects ranging from creating web content to producing and managing company newsletters, editing documents to writing product specification sheets, ghost-writing books on weight-loss to Amazon product reviews and Facebook posts and tweets.
John has very broad interests and training. He has direct work experience in the following subjects which informs his writing for blogs, websites and articles:
Military & Defense Subjects including Self Defense, QCB Training, Fire Arms, VIP Protection and Home Security
Training: Corporal SA Defense Force (1987 - 1988)
Reservist (1989 - 1993)
1 Special Services Battalion
Health and Sports Injuries:
John holds certificates in Therapeutic & Sports Massage and Anatomy & Physiology (1993)
John has general business and management experience with 25 years as an accountant, financial manager and CEO.
He holds a certificate in Financial Management (1999 – 2001)
from the University of South Africa
Flying is very close to my heart and I hold a VFR Fixed Wing Private Pilot's License (2002 - 2003), Radio Telephony License (2002) obtained at Delta 200 - Cape Town International Airport
John is a keen yachtsman and holds a SAS Skippers Certificate of Competence Yachts <100 Tons (2016) and Maritime Short Range Radio Certificate (2016) from the Goodhope Sailing Academy - Royal Cape Yacht Club, Cape Town
As a semi-pro and amateur soccer player, John enjoys coaching with a special interest in goalkeeper training and youth development.
He holds the following training certificates:
- Certificate in Soccer Coaching Development Program (2012) obtained on the South African Football Association 80 Hour Introductory Coaching Course
- Certificate from World Coaches Course (2013) obtained at a
5 Day Introductory Level Course at Stellenbosch University in Cooperation with the Royal Netherlands Football Association
- Certificate Level 1 Soccer eyeQ (2013) from the National Football Academy / Soccer eyeQ
John is an accomplished classical pianist with a Grade 8 certificate from the Royal Schools of Music, UK
John attended night classes and received distance learning materials to allow study after hours whilst working a full-time job.
The main focus was on Accounting knowledge, Income Tax and Financial Management. Other subjects included Human Resources, Financial Investment and Budget.
He successfully completed all assignments and achieved a distinction in his final exams. The knowledge and skills learned on this course have been invaluable in assisting John in producing high quality content for his business clients.
A local chiropractor requested that John produce a social media marketing plan for Facebook. With results achieved within 24 hours of being appointed, he requested that John ghostwrite his book which is now used as a lead magnet.
John produced more than 60 individual items of content, from short Facebook posts to full blog articles, email sequences and a monthly newsletter.
This is an ongoing project which has resulted in 2 more chiropractors requesting assistance with their marketing material, including a new website, lead capture pages, lead magnets and Facebook posts and images.
John has been employed in finance for more than 20 years.
In that time he has written articles for the Sunday Times (Largest Sunday National Newspaper), blog posts for finance websites and various articles and white papers on investing, tax, and management.
He enjoys researching new information and keeping up to date with the latest changes in rules and regulations.
John enjoys researching new fields, specifically legal projects.
He has been tasked with providing content for a new website for a law firm specializing in criminal and real estate clients.
His success with this client has lead to other lawyers and law firms requesting assistance with their online assets.
John was approached to provide keyword optimized content for a client in the pet gift niche.
As this was a new area for John, he spent a long-than-normal period researching pet owners and what products they purchased regularly.
The client was happy to order further articles due to the success of the first batch that was ordered.
John has written a number of reviews and articles over the years for blogs and ecommerce websites.
His technical experience assisted him in providing his clients with well-research articles and product review guides.
With more than 10 years management experience in the consulting engineering field, John enjoys researching and writing content for blogs, websites and brochures.
A noteworthy project involved researching and writing content for the marketing brochure for an international consulting engineering company.
Following that, he was requested to research and re-write all content for the company website and blog.
With the results achieved, he was approached by another local engineering firm who required a new website. He produced all copy and offered the additional service of providing photos of projects they had completed.
He is currently still retained by that client to update their website and to provide ongoing marketing material for them.
Content for Halloween and Network Marketing Niches, Gaming, Dating, Relationships, Online Gambling, Make Money Online, Investing, Cryptocurrencies, Blogging, Freelance Writing, FOREX, Weight Loss & Fitness, and Social Media
Manpower Inc. SA:
Sunday Times articles on Human Resources (largest circulation Sunday Newspaper in South Africa)
John has been tasked with capturing attention and driving conversions for various clients in a range of industries. With a keen understanding of persuasive copywriting techniques, he creates compelling and concise content that entices visitors to take desired actions. His expertise lies in crafting persuasive headlines, engaging copy, and irresistible calls-to-action that maximize the effectiveness of landing pages.
