Madison specializes in ghostwriting (blogs and social media posts) for executives and writing content designed for social media (captions, tweets, short form, etc.). Her areas of expertise are thought leadership, female-focused content/content geared for women, travel, agriculture, and healthcare.
Madison's career and consulting experience has allowed her to work with clients in many industries: travel and hospitality, executive branding and thought leadership, agriculture and farming, residential real estate, health care and doctors' offices, relationships and therapy, and motherhood.
She can also write press releases, statements for crisis communications, and other external-facing messages. She has a knack for taking a bulleted list of ideas and turning them into a well-written statement or message, depending on the intended delivery.
Madison grew up in southern California and now lives in Utah. She and her husband, and even more so their dog Marley, love being near the mountains. She's an amateur chef who's always trying new recipes from different cookbooks. She's gladly taking a break from traveling and full-time work to be home with her sweet baby Tess.
Madison wrote more than 4,000 tweets and dozens of Instagram posts as the voice of Marriott International. She also ghostwrote social media posts (Facebook, LinkedIn) as the voice of the late CEO Arne Sorenson, Chairman Bill Marriott, and Group President Craig Smith. She interacted regularly with the most senior executives of the company while maintaining total professionalism.
She worked in Marriott's Latin America & Caribbean office with the PR director to plan international press trips for LGBT and Latin American travel bloggers to Costa Rica, the Dominican Republic, and Washington D.C.
She understands the different voices needed to appeal to different hospitality stakeholders, whether it be hotel owners, hotel associates, travelers, or travel bloggers.
Madison wrote more than 4,000 tweets and dozens of Instagram posts as the voice of Marriott International. She also ghostwrote social media posts (Facebook, LinkedIn) as the voice of the late CEO Arne Sorenson, Chairman Bill Marriott, and Group President Craig Smith. She interacted regularly with the most senior executives of the company while maintaining total professionalism.
She worked in Marriott's Latin America & Caribbean office with the PR director to plan international press trips for LGBT and Latin American travel bloggers to Costa Rica, the Dominican Republic, and Washington D.C.
She understands the different voices needed to appeal to different hospitality stakeholders, whether it be hotel owners, hotel associates, travelers, or travel bloggers.
Madison worked on the social media team for The Church of Jesus Christ of Latter-day Saints, where she wrote and contributed to more than 300 social media posts for the Church's senior leaders. The total audience of the accounts she worked on neared 15 million people. These posts often spoke of Jesus Christ and His gospel, and the importance of following the teachings of the scriptures. She is very comfortable writing content that is based in scripture, geared toward a Christian audience.
Madison ghostwrote Instagram and Facebook posts for twelve female leaders of a global religious organization. The audiences of these leaders were women ages 18-65 all over the world. Madison wrote for women who were working professionals, mothers, widows, and executives; their messages were tailored to appeal to women of all ages, ethnicities, and economic backgrounds.
Madison worked on the social media for a Direct Primary Care office in southern California, where she was responsible for creating content for the practice's current and future patients. She worked directly with doctors to humanize them and help their personalities shine through to better connect with their online audience. Madison also created posts that featured the practice's services and customer reviews.
Madison worked for a small California "ag" startup as the marketing manager. Her responsibility was to produce materials for consumers and investors that explained the benefits of the company's revolutionary product: a pelletized feed for livestock animals made of palm and dates.
She also works with the president of a mid-Atlantic agribusiness company to support his thought leadership efforts.
Madison wrote her master's thesis on how women in U.S. politics use their Instagram accounts to frame their personal brand. She had to analyze the recent political climate of the U.S. and is very well-read on the current female members of the U.S. Congress.
Madison wrote more than 4,000 tweets as the voice of Marriott International and approximately 200 as The Church of Jesus Christ of Latter-day Saints. She is very comfortable writing for large-scale enterprise accounts, and has a talent for concise messaging given Twitter's shorthand format.
Madison has written hundreds of Facebook posts for many different types of public figures and businesses. She mainly worked on large-scale accounts that had audiences of 50,000 - 1 million followers, so she understands the crucial importance of triple-checking posts for proofreading and grammar. She's written Facebook posts about breaking news, major announcements, event updates, promotional ads, personal experiences, and religious topics.
Madison has written blog-format posts for LinkedIn and Facebook (articles and notes, respectively) for executives in the agriculture and hospitality industries. She has a passion for thought leadership and is able to turn an executive's idea into a succinct blog post in a couple of hours.
In her undergraduate program, Madison wrote articles for the sports section of her university's newspaper. She mainly covered baseball and volleyball.
