This expert copywriter drives web traffic and revenue for her clients, elevates their brand, and enhances their thought leadership profile. She has a track record of success in writing the following types of sales and marketing collateral for various industries:
* Web page copy optimized for SEO
* Emails/landing pages
* eBooks
* Sales collateral (data sheets, one-pagers, etc.)
* Blog posts
* Case studies
* Articles for trade publications
* Social media copy
* White papers
Topics include cybersecurity, API security, data protection, vulnerability management, DDoS mitigation, data storage, aviation parts/service cataloging, risk assurance, and zero trust.
When she isn't writing copy, you can find her on stage, singing cabaret jazz in local music clubs. Or, she might be leading a group of friends through local conservation land to forage for wild edible mushrooms!
Magna cum laude, Phi Beta Kappa
Her studies were focused on English literature.
She worked one year in a digital marketing agency, writing copy for various software clients that offered solutions for ransomware, data protection, API security, quantum computing, and zero trust security.
Since 2016 she has also written blogs, case studies, and white papers for a company that makes DDoS mitigation software and hardware.
In her 20 years of experience in enterprise software, she has 5 years of experience in collaboration software marketing, 6 years of experience as director of marketing for an aftermarket parts service catalog software company, and 10 years of experience as a freelancer marketer, writing copy for various technology companies.
Her work over the past 25 years has given her extensive experience in writing countless emails for various non-profit and for-profit organizations, using a variety of email service provider platforms such as MailChimp, Pardot, Marketo, Eloqua, and Constant Contact.
Having been the primary blogger/ghostwriter for at least 3 enterprise software companies since 2006, she is an expert blog writer who has written well over 400 blog posts. She currently writes 3 or 4 blog posts each month for one of her cybersecurity clients.
As a manager or director of marketing for several non-profit organizations and enterprise organizations, and as a freelance marketing professional, she has written countless web pages and has overseen several website updates.
As a freelance copywriter who has worked for non-profit and profit organizations for over 20 years, she has written countless Twitter posts for her employers/clients.
Having worked for at least a dozen software companies in the past 20 years, she has extensive experience in writing landing pages with compelling copy and calls to action to fill the sales funnel with leads.
As a freelance writer and former corporate director of marketing, over the years she has written countless e-newsletters and print newsletters.
As a marketing professional in various organizations for 25 years, she has written countless press releases to announce events, products, etc.
As a corporate and non-profit marketing professional, she has years of experience in writing brochure copy for electronic and print formats.
To highlight the character and accomplishments of executives, she has written numerous biographies that are published on corporate websites and in conference brochures.
As a former director of marketing for two software companies and as a freelancer copywriter, she has written several data sheets that address how enterprise solutions address and resolve business problems.
Having been the director of marketing in two B2B enterprise software companies, she has written or edited at least a dozen or more white papers on technical topics.
Over the years she has written at least 10 case studies for enterprise software companies to explain how customers benefit from a software implementation.
