Julia has worked for over a decade as a content editor and writer in the fields of architecture, healthcare, and academic research. From dense white papers to pithy social media posts, Julia's specialty is conveying a message or concept in the most concise and appealing way possible without neglecting essential nuances.
Julia enjoys exploring new cities, countrysides, and experiences. Her travels have taken her to all four corners of the globe. She is currently hoping to visit Antarctica in the next two years; should this trip not become a reality, she will be spending time with dear friends in New Zealand.
Julia has over a decade of experience in the architectural industry. She's written RFPs, articles exploring specific subsets of the industry, profiles of leading architects, and numerous critiques of built and proposed projects. The precision, vision, and dedication required for architects to succeed makes architecture a virtually inexhaustable subject (in addition to being an enjoyable one!).
Julia's experience in the healthcare industry spans writing and researching about mental health, medical devices, cancer treatments, and healthcare provider-centered content. She has written blog posts, newsletters, emails, social media posts, brochures, white papers, and print and digital ads for a variety of clients. Her ultimate aim is to help patients and providers connect with the services they need.
Julia has written numerous supplemental literary teaching guides for novels and non-fiction books, including Hollywood Notebook by Wendy Ortiz. She has also analyzed literary works for a variety of online publications and trade journals. She brings her passion for exquisite literature and edifying dialogue around literary concepts to every project she undertakes.
Julia has helped clients articulate how customers can benefit from Drupal and SaaS (software as a service). She has also tackled how the use of software in industries such as architecture and healthcare is transforming those professions. In brief, architects now rarely use physical models, preferring to render them in Rhinoceros 3D, while healthcare professionals are increasingly relying on a suite of software to help them treat patients virtually.
Articles are one of the best and most adaptable mediums which to convey information to an audience. Julia excels in this medium because it emphasizes readability in combination with the presentation of facts and vital information. However, articles also allow for subtle tonal shifts and the incorporation of a more complicated story; Julia especially enjoys writing biographies of prominent people in order to share their unique story or perspective.
Julia has written blogs for architects, healthcare professionals, computer programmers, entrepreneurs, and scientists. In her opinion, a great blog combines an easy, accessible tone with research and carefully chosen details. No one wants to read fluff; however, an overly jargon-heavy blog will attract very few readers.
Brochures require a combination of visual, technical, and accessible storytelling. Julia has researched, written, and helped choose imagery for a variety of industries, from architecture to healthcare to urban design. Crucially, a brochure should both serve as an introduction to someone with no knowledge of the industry, yet also offer new information to someone well-versed in that field. It should not feel "text-heavy," yet it should also convey all necessary information.
