Jennifer M
Writer #84877
Joined 11/20/2023
5 Star Rating
100% Success
18,427 Projects
0 Endorsements
0 Elite Skills
Before moving to freelance work, Jennifer spent 20+ years leading FTSE250 and SME marketing teams in the tech, Saas, distribution and eCommerce space.

Jennifer has grown brands for B2B, B2C and consumer retail businesses in the UK and globally. Websites, ad copy, press releases, presentation decks, direct mail, SEO content, sales enablement tools, tender submissions - she knows how to make works work for business.

Jennifer specialises in quickly understanding a business and writing copy that helps them achieve their goals (reach, ranking, leads, sign-ups, converted revenue). She has successfully authored tender/RFP documents that have won £10m+ contracts and business cases including a pitch deck/management presentation that resulted in a high 7-figure trade acquisition of the business.
Webinar
Script/Video
Direct Mail
Cybersecurity
Electronics
Hardware
Cloud Computing
IT
SaaS
Manufacturing
24 More

Specialties

Jennifer specialises in writing that helps businesses grow. She is an expert in making complex subjects simple and engaging. Topics she's written on are wide and varied - business, SMEs, technology, remote working, marketing, employee engagement, fitness, sports fan experience, design trends or accident prevention. She's even written articles and been interviewed talking about moth prevention!

All writing is thoroughly researched and, as a marketer, Jennifer understands writing in the brand's tone of voice.

Interests

Jennifer adores storytelling and writes books and short stories professionally alongside her freelance writing work.

She's a book-fiend who loves to travel, and an authority on eating gluten-free in major cities across Europe and America. Sport and fitness are her passions. She's an MMA black belt, runs marathons and spends too many hours watching NFL, NBA and MLB.

She finds business, marketing and technology fascinating and loves writing on those subjects.

Education

Cambridge Marketing College

Professional CIM postgraduate diploma in marketing. Completed by distance learning. Awarded by Cambridge Marketing College.

Cybersecurity

1,000 Projects Completed

Jennifer spent 4 years in the IT industry, working for a cloud service provider with a marketplace of SaaS products from leading global vendors, including multiple cybersecurity products.

Electronics

1,000 Projects Completed

Jennifer has spent 6 years in senior marketing and communications roles at two global electronic components distributors and can write with authority about electronic design, global e-commerce, industrial automation, global versus local marketing and the global distribution market.

Hardware

1,000 Projects Completed

Jennifer has spent 6 years in senior marketing and communications roles at two global electronic components distributors and can write with authority about electronic design, global e-commerce, industrial automation, global versus local marketing and the global distribution market.

Cloud Computing

1,000 Projects Completed

Jennifer spent 4 years in the IT industry, working for a cloud service provider with a marketplace of SaaS products from leading global vendors.

IT

1,000 Projects Completed

Jennifer spent 4 years in the IT industry, working for a cloud service provider with a marketplace of SaaS products from leading global vendors.

SaaS

1,000 Projects Completed

Jennifer spent 4 years in the IT industry, working for a cloud service provider with a marketplace of SaaS products from leading global vendors.

Manufacturing

1,000 Projects Completed

Jennifer has spent 6 years in senior marketing and communications roles at two global electronic components distributors (eCommerce focused) and writes with authority about electronic design, manufacturing, global e-commerce, industrial automation, global versus local marketing and the global distribution market.

She also has 8 years of experience working for manufacturing firms in senior marketing and customer experience roles.

Technology

1,000 Projects Completed

Jennifer spent 4 years in the IT industry, working for a cloud service provider with a marketplace of SaaS products from leading global vendors.

Home Living

25 Projects Completed

Jennifer has contract experience in the home living industry, writing copy for a carpet cleaning client establishing a new business.

Marketing

25 Projects Completed

With 20+ years of marketing industry experience to draw on, Jennifer writes with authority on marketing, with a specialism in B2B marketing.

Women

5 Projects Completed

As the sole senior female board member on two different boards, Jennifer is a passionate champion of women in leadership and has written and been published on the subject.

Fitness

5 Projects Completed

Fitness is a personal passion of Jennifer's and she has completed multiple projects on the topic. She uses her lived experience as a former couch potato who is now a multiple marathon finisher, double MMA black belt and pilates enthusiast to draw on for this type of writing.

Banner Ad

2,000 Projects Completed

Jennifer has 20+ years of marketing and communications experience writing effective copy that delivers for businesses, including banner ad copy.

Advertisement

2,000 Projects Completed

Jennifer has 20+ years of marketing and communications experience writing effective copy that delivers for businesses, including advertisements (on and offline, including broadcast TV/radio adverts).

Newsletter Content

1,000 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including newsletter content for both customer and internal audiences.

Email Copy

1,000 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including email copy.

Article

1,000 Projects Completed

Jennifer has 20+ years of marketing and communications experience writing effective copy that delivers for businesses, including articles for websites, trade/industry and national media.

Presentation

1,000 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including business presentations.

Web Page

501 Projects Completed

Jennifer has spent 20+ years in marketing and communications writing effective copy that delivers for businesses, including copywriting entire websites for 3 firms and crafting individual web pages for specific campaigns for many more.

Landing Page

500 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including landing page copy.

Press Release

500 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including press releases for national and trade media.

Blog Post

208 Projects Completed

Jennifer has 20+ years of marketing and communications experience writing effective copy that delivers for businesses, including blog posts.

White Paper

101 Projects Completed

Jennifer has spent 20+ years of experience in marketing and communications writing effective copy that delivers for business, including a range of white papers.

Webinar

100 Projects Completed

Jennifer has 20+ years of marketing and communications experience writing effective copy that delivers for businesses, including webinars.

Script/Video

100 Projects Completed

Jennifer has spent 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including video storyboards and scripts for both animated and direct-to-camera content.

Direct Mail

100 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including direct mail for consumer and B2B audiences.

Data Sheet

50 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including product data sheets.

Case Studies

50 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including thoroughly researched case studies that provide compelling reasons to purchase.

Bio/Profile

50 Projects Completed

Jennifer has 20+ years of marketing and communications experience writing effective copy that delivers for businesses, including bios/profiles of event speakers or customers.

Brochure

50 Projects Completed

Jennifer has 20+ years marketing and communication experience writing effective copy that delivers for businesses, including brochures.

FAQ

25 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses. This includes generating FAQs as a core element of the marketing communication strategy for business launches, new product launches, change management or event marketing.

Catalog

15 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including catalogue copy.

eBook

15 Projects Completed

Jennifer has 20+ years of experience in marketing and communications writing effective copy that delivers for businesses, including eBooks (primarily used as part of the demand generation funnel).

Book

2 Projects Completed

Jennifer has authored 2 books, as well as multiple e-books, during her 20+ year marketing and communications career.

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